Even as we enter an era in motorsports branding where manufacturers primarily own color and sponsors own livery schemes; given current budgets in Formula 1, it’s rare today for any sponsor to own a livery.
In the characteristic bold graphic style of the brand identity, the CoSeed F1 livery was predicated on the use of linear striping that complements the CoSeed ‘seedling’ logomark without detracting from its prominence.
As the 2018 race seasons are upon us, I will be introducing a new series of conceptual design to my regular workflow. With further creative exploration of the livery design discipline that I have grown to love, some of this work may be a return to my roots and an evolution of a few favorite signature schemes over the years; and others will be completely original.
After a challenging 2015 campaign, Tequila Patrón ESM secured it’s first Rolex 24 at Daytona win this past weekend. ESBG Design congratulates the team, Tequila Patrón, and Honda Performance development on a well deserved victory.
In 2016, Honda will break ground with the all new 4-door Ridgeline. To coincide with the relaunch of the brand and a full redesign, Honda and its performance division HPD will contest the grueling Baja 1000 followed by events in the SCORE off road series.
Honda Performance Development’s all new ARX-04b Coupe will make its debut in this weekend’s Rolex 24 at Daytona. Scott Sharp, Ryan Dalziel, and David Heinemeier Hansson will pilot the No. 1 while Ed Brown, Johannes van Overbeek, and Jon Fogarty will share the wheel of the No. 2 entry for the opening round of the TUDOR United SportsCar Championship.
With an introduction to the IMSA GTD class, Rum Bum Racing wanted to breathe new life into a growing program. A new sports car series with more teams, manufacturers, and classes warrants fresh ideas to stand out from the rest.
Extreme Speed Motorsports qualified today for the opening race of the TUDOR United SportsCar Championship, the 52nd running of the Rolex 24 at Daytona. The team will field two Tequila Patrón sponsored HPD ARX-03b Prototypes this season.
Chevrolet has announced the return of the Camaro Z/28 to the track in the Continental Tire SportsCar Challenge. The marque first saw competition in the 1960s as part of the Trans-Am series and has since remained one of the most popular production models to date.