CRG America approached me to develop the brand language for several lines of factory CRG kart decal kits. Logotypes and iconography were created as unique identifiers for each line as well as a style guide to delineate the progression from entry level to pro spec for each of the five lines of karts. I presented both an evolution of the traditional CRG factory look as well as a complete refresh. Kits were also designed to accommodate both factory team CRG signage, as well as co-primaries in the case of a privately run operation.
Project Scope: Brand Identity / Motorsport Livery / Style Guidelines