Cyberspeed Racing’s debut Grand-Am Daytona Prototype campaign needed a visual identity, full complement of program assets, and fast. After failing to strike the desired balance of a ‘loud flamed hot rod’ look and feel with another service provider, Cyberspeed had all but a face for their program two short months before the scheduled unveiling at the most important race of the season, the Rolex 24 at Daytona.
Project Scope: Brand Identity / Motorsport Livery / Transport Livery / Team Uniforms / Promotional Apparel
© Richard Prince Photography. All rights reserved.
© Richard Prince Photography. All rights reserved.
© Richard Prince Photography. All rights reserved.
