When Patrón Spirits decided to promote its Ultimat line of premium vodka, we knew immediately a one-off special livery would follow suit for one of the season’s biggest events, Petit Le Mans. The direction received was simple, but the task large: create an edgy and sexy new look that tied in with the existing Patrón livery program by integrating identifiable Patrón elements. A veritable branding faux pas, considering the disparity between each spirit’s style guidelines, I embraced the challenge and asked myself what the equivalent Ultimat Vodka livery would look like. Using the 2012 Patrón design as a footprint, what followed was a combination of mirror chrome with opal blue Ultimat bottles; and the signature carryover element, crystalline Patrón bees, in a flowing wrap of splashing vodka. The result was undoubtedly popular among ESM and race fans alike, and would seal its place in history by taking top honors in class.
© John Thawley. All rights reserved.
© John Thawley. All rights reserved.
© John Thawley. All rights reserved.
© John Thawley. All rights reserved.
© John Thawley. All rights reserved.
