When Patrón Spirits decided to promote its Ultimat line of premium vodka, we knew immediately a one-off special livery would follow suit for one of the season’s biggest events, Petit Le Mans. The direction received was simple, but the task large: create an edgy and sexy new look that tied in with the existing Patrón livery program by integrating identifiable Patrón elements. A veritable branding faux pas, considering the disparity between each spirit’s style guidelines, I embraced the challenge and asked myself what the equivalent Ultimat Vodka livery would look like. Using the 2012 Patrón design as a footprint, what followed was a combination of mirror chrome with opal blue Ultimat bottles; and the signature carryover element, crystalline Patrón bees, in a flowing wrap of splashing vodka. The result was undoubtedly popular among ESM and race fans alike, and would seal its place in history by taking top honors in class.
Project Scope: Motorsport Livery