F1 Boston is a premier karting, entertainment, and corporate hospitality destination just south of Boston. At launch, F1′s retail store carried only a few simple apparel items. As the business took off, so did demand for more variety in the store – a little less corporate, a little more attitude. We worked with F1 to design and produce a starter set of t-shirts and caps which quickly became best sellers.
Project Scope: Illustration / Promotional Apparel