From an early age, a steady flow of cruise nights, racing, and Rube Goldberg fueled designer David Borkowski’s desire to create. Drawing, model building, and anything handmade were a fascination for Dave growing up, and quickly all things mechanical became a lifelong obsession.
It was a matter of time before he discovered a path to combine art and design with a love of classic cars and racing. Early on, Dave worked as an illustrator at Action Performance Companies designing collectibles for NASCAR, IndyCar and the NHRA. Collaborations with Dale Earnhardt Incorporated, Richard Childress Racing, Hendrick Motorsports, Chip Ganassi Racing, Robert Yates Racing, Team Penske, and John Force Racing would kickstart his introduction to motorsports brand marketing. With a passion for design and racing, he was eventually intent on creating a comprehensive resource for automotive branding.
Today, as a continued motorsports brand advocate, Dave’s focus lies in the clear execution of integrated brand identities, to communicate a company story and its core values with compelling visuals.
Tell a story and define your voice. Then tell it again.
Well developed brands incite emotional connections to shape and commit brand image to memory. Your brand equity is driven by image plus awareness. Yet today consumers are faced with exponential growth in choice on a daily basis, and as the market landscape shifts, a presence and audience are no longer enough. Authenticity and consistency are more important than ever, and the task of differentiation has been magnified with endless competition for visibility.
To contend with an ever changing marketplace, modern brands warrant flexibility with a singular focus on clear, targeted, unified design.
My process is explorative and at times irreverent, challenging ideas to discover better methods of engaging your audience.
While monitoring trends can often provide guidance in terms of positioning, it should never define a newly emerging brand in an existing market. Developing a new voice collaboratively with you, rather than emulating existing trends, will result in true timelessness. We are, after all, distinguishing your core values. For reasons of sustainability alone, only a uniquely identifiable message with an integrated delivery system will be the most viable.
Attention to detail also builds business. Controlling your brand experience with the most enduring, memorable, and carefully crafted message will ultimately create a competitive advantage.
• Creative Direction
• Brand Identity
• Brand Standards
• Print Collateral
• Photo Retouching & Compositing
• Vehicle Graphics
• Environment & Tradeshow Graphics
• 3D Visualization
• Promotional Apparel