Even as we enter an era in motorsports branding where manufacturers primarily own color and sponsors own livery schemes; given current budgets in Formula 1, it’s rare today for any sponsor to own a livery.
In the characteristic bold graphic style of the brand identity, the CoSeed F1 livery was predicated on the use of linear striping that complements the CoSeed ‘seedling’ logomark without detracting from its prominence.
As the 2018 race seasons are upon us, I will be introducing a new series of conceptual design to my regular workflow. With further creative exploration of the livery design discipline that I have grown to love, some of this work may be a return to my roots and an evolution of a few favorite signature schemes over the years; and others will be completely original.
After a challenging 2015 campaign, Tequila Patrón ESM secured it’s first Rolex 24 at Daytona win this past weekend. ESBG Design congratulates the team, Tequila Patrón, and Honda Performance development on a well deserved victory.
In 2016, Honda will break ground with the all new 4-door Ridgeline. To coincide with the relaunch of the brand and a full redesign, Honda and its performance division HPD will contest the grueling Baja 1000 followed by events in the SCORE off road series.