Subaru Rally Team USA – ESBG Design

Press Enter to Search

0%

Date

Auguest 21, 2008

Client

Subaru Rally Team USA

Our Role

Brand Development & Pre-Production

Subaru Rally Team USA

Among the most iconic motorsport liveries is Subaru’s traditional blue, yellow, and gold rally combination. Born originally out of the State Express 555 World Rally program from the early 90s, the palette and styling came to define Subaru’s visual identity, long outlasting 555′s sponsorship – until 2008, when orders came down from Subaru top brass to reconcile Subaru Rally Team USA’s visual identity with corporate brand guidelines and the release of the all new race-bred Impreza. How to satisfy new brand mandates, honor Subaru’s rich livery history, and not alienate an incredibly passionate and loyal customer fan base was akin to playing with fire; but when the car debuted at ESPN’s X-Games with Travis Pastrana behind the wheel, looking equally at home soaring over 78ft gaps as it had in the past, we knew we had made it to the other side.

Project Scope: Brand Identity / Motorsport Livery / Team Uniforms

Subaru Rally Team USA Crew Shirt and Firesuit

Subaru Rally Team USA WRX STi Rally Livery Visualization

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery

© Lars Gange / BlackBullet LLC. All rights reserved.

Subaru Rally Team USA WRX STi Rally Livery Visualization

Subaru Rally Team USA WRX STi Rally Livery Visualization

TPC Racing Aevex Aerospace July 4th

TPC Racing Aevex Aerospace July 4th

Motorsports

+

TPC Racing Aevex Aerospace July 4th

/

TPC Racing Aevex Aerospace

TPC Racing Aevex Aerospace

Motorsports

+

TPC Racing Aevex Aerospace

/

Franklin Estate Vineyards Muse 2017

Franklin Estate Vineyards Muse 2017

Food & Beverage, Wine Beer & Spirits

+

Franklin Estate Vineyards Muse 2017

/

Franklin Estate Vineyards Enigma 2017

Franklin Estate Vineyards Enigma 2017

Food & Beverage, Wine Beer & Spirits

+

Franklin Estate Vineyards Enigma 2017

/

Franklin Estate Vineyards Reserve 2015

Franklin Estate Vineyards Reserve 2015

Food & Beverage, Motorsports, Wine Beer & Spirits

+

Franklin Estate Vineyards Reserve 2015

/

Franklin Estate Vineyards Position 1 2015

Franklin Estate Vineyards Position 1 2015

Food & Beverage, Wine Beer & Spirits

+

Franklin Estate Vineyards Position 1 2015

/

Porkdork

Porkdork

Retail

+

/

Propertyworx

Professional Service

+

/

Ave

Ave

Motorsports, Professional Service

+

/

Hayfields

Hayfields

Food & Beverage, Restaurant, Retail

+

/

Honda Off-Road

Automotive, Motorsports

+

/

CoSeed

CoSeed

Motorsports, Professional Service

+

/

Wakefield Canada

Wakefield Canada

Automotive, Motorsports, Retail

+

Wakefield Canada

/

Lime Rock Park

Motorsports, Retail

+

/

Rum Bum Racing 2014

Rum Bum Racing 2014

Motorsports

+

Rum Bum Racing 2014

/

ESM Patrón 2013 – 2014

ESM Patrón 2013 – 2014

Motorsports

+

ESM Patrón 2013 – 2014

/

Stevenson Motorsports

Stevenson Motorsports

Motorsports

+

Stevenson Motorsports

/

DeltaWing Project 56

DeltaWing Project 56

Motorsports

+

DeltaWing Project 56

/

ESM Ultimat Vodka

ESM Ultimat Vodka

Motorsports

+

ESM Ultimat Vodka

/

ESM Patrón 2011

ESM Patrón 2011

Motorsports

+

ESM Patrón 2011

/

Heart Center of Greater Waterbury

Heart Center of Greater Waterbury

Healthcare

+

Heart Center of Greater Waterbury

/

Rum Bum Racing

Motorsports

+

/

ESM Patrón 2010

ESM Patrón 2010

Motorsports

+

ESM Patrón 2010

/

Highcroft Racing 2010

Highcroft Racing 2010

Motorsports

+

Highcroft Racing 2010

/

Turner Motorsport

Turner Motorsport

Automotive, Motorsports

+

Turner Motorsport

/

Fall-Line Motorsports

Fall-Line Motorsports

Motorsports

+

Fall-Line Motorsports

/

Cardiology Associates of Waterbury

Cardiology Associates of Waterbury

Healthcare

+

Cardiology Associates of Waterbury

/

Eurocopter

Eurocopter

Transportation

+

/

Highcroft Racing 2009

Highcroft Racing 2009

Motorsports

+

Highcroft Racing 2009

/

Lifestyle Nutrition

Lifestyle Nutrition

Food & Beverage

+

Lifestyle Nutrition

/

CRG America

CRG America

Motorsports

+

/

Subaru Rally Team USA

Subaru Rally Team USA

Automotive, Motorsports

+

Subaru Rally Team USA

/

Highcroft Racing 2008

Highcroft Racing 2008

Motorsports

+

Highcroft Racing 2008

/

Highcroft Racing 2007

Highcroft Racing 2007

Automotive, Motorsports

+

Highcroft Racing 2007

/

HPD

HPD

Automotive, Motorsports

+

/

Patrón Racing

Motorsports

+

/

MSR Graydon Elliott

MSR Graydon Elliott

Motorsports

+

MSR Graydon Elliott

/

Cyberspeed Racing

Cyberspeed Racing

Motorsports

+

Cyberspeed Racing

/

Michael Shank Racing

Michael Shank Racing

Motorsports

+

Michael Shank Racing

/

WaterBank of America

WaterBank of America

Food & Beverage

+

WaterBank of America

/

Highcroft Racing 2006

Highcroft Racing 2006

Motorsports

+

Highcroft Racing 2006

/

F1 Boston

F1 Boston

Entertainment, Motorsports

+

/

Citgo Racing

Motorsports

+

/

Apex Flyfishing

Apex Flyfishing

Retail

+

Apex Flyfishing

/

TPC Racing

TPC Racing

Motorsports

+

/

GM Racing

GM Racing

Automotive, Motorsports

+

/

PTG Racing

PTG Racing

Motorsports

+

/

TRG Le Mans

TRG Le Mans

Motorsports

+

/

Action Performance

Action Performance

Motorsports, Retail

+

Action Performance

/

Smarthockey

Smarthockey

Retail

+

/

24 Heures du Mans

24 Heures du Mans

Motorsports

+

24 Heures du Mans

/

Mike Borkowski

Motorsports

+

/